Goal Engine_Combined
By Dennis Yu
May 4, 2022
0:00 / 40:33
Goal Engine_Combined
Dennis Yu

Today, we're going to talk about buying a squatty potty . And you're going to get an understanding of how we went from search engines to social engines, to goal engines.

And by the end of this lesson, you're going to understand what the next steps are and how we are going to move forward, to be able to make money off of where the internet is going.

And then the deeper, these folders become the more items that you can possibly search for. So this is the tree and down here, you have the leaves. And literally when you use Yahoo as a directory, you would start from very top called the wide bang. Go to Yahoo sports all the way down to major league baseball, Al all the way down to a game all the way down to the stats on a particular game.

And this is called traversing the tree, but a certain point, the directory became so complicated that you couldn't navigate all the way down to get to a particular piece of content. And that's when a search box came into place. The idea of Google, for example, which popularized the search box, just to say, instead of navigating a tree, why don't I type a query into the box and then whatever shows up.

Let's say there's 10 lists of results are going to be the ones that the search engine believes are the most relevant to answer that particular factual question. Think about the things that you type into a search engine. Usually it's what's the temperature. Is the store open? How many miles is it from here to there?

What's the price of a flight who was the 23rd president, all kinds of factual queries. Sometimes you'll do searches for what is the best Italian restaurant in New York city. Now, how is the search engine going to determine what deserves to be at the top? Any average query on the internet is going to have 15 to 20 million results competing for it on average.

And some queries are going to have billions of results, for example, cars and mortgages and sex and things that are commercial and highly competitive. So what does a search engine do? It looks across all these different pages. And it looks at something that back then was called page rank. And the reason why it was called page rank is not because there's a rank of a particular page.

It was actually Larry Page and Sergei Brin, the two founders of Google. And that was the algorithm that they had down in order to say that this particular page deserve to rank in the search engines. The search engines would look at who else was linking to this particular page. And that was a measure of authority.

Think of it like a voting system where there's points and you're going see why this theme ties into everything else that we're going to sketch out. So if this is the page on the best, so New York city and the New York times is linking to it, which is relevant for New York city based on that neighborhood and this other pizza site.

Is also linking to this and other sites that are talking about pizza and linking to it and other cities and other review sites and other people's blogs. They're also linking to this with the anchor text, New York or pizza or words that are related to New York or synonymous with pizza, which is called stemming and synonyms, or some people call LSI latent, semantic indexing.