Srini Rao What it takes to be an Unmistakeable Creative
Fei Wu

Welcome to the Phase World podcast, engaging conversations that cross the boundaries between business, art and the digital world

for the first time on a surfboard. And that kind of divided my life into two moments before and after surfing and, uh, kind of, you know, been the driving force of everything that I do. I mean, I've surfed for the better part of seven years now. Um, I don't know that I've ever done anything that long. Can you think of any other sport where you, uh, get your social, physical and spiritual needs all met in one activity?

It's like going to a bar, church and a gym all in one day. And, and the thing is that, you know, people have this idea that creative people have these really, you know, insanely interesting lives and that they're, you know, living, you know, in a constant state of chaos. But that's not really true. I mean, I think that the most productive, creative people are the ones who are driven entirely by habit.

Like the, their days are very predictable. Um, and to me that, uh, I, I try not to do anything that will throw off that.

Hi everyone. You are listening to the Phase World podcast. This is your host, FA w. I want to take a moment and thank all my guests who have appeared on my show, listeners who have been so helpful in making phase world better.

Every day we're just short of a 10,000 downloads. A number I would have never imagined if you asked me a year. But 10,000 really isn't all that many, uh, or impressive compared to top podcasts. However, one of my favorite metaphors is that imagine how many people it takes to fill an auditorium, usually less than 10,000 people, and imagine that you can speak to all of them multiple times.

I have a very special guest. Someone I have admired from afar as a listener, so please join me welcoming Sereni Ra from the Unmistakable Creative to the Face World Podcast. Sereni is the host and founder of the Unmistakable Creative, where he has conducted over 600 interviews with thought leaders and people from all walks of life.

Sereni has a distinctive view into branding, storytelling, and marketing. As a result, I have followed unmistakable creative for over a year. Never missed a single. Unmistakable Creative isn't your typical interview podcast. You never hear from the same people. Topics and guests invited to Siri's show all have very interesting lives, insights, and unique point of views.

To add to that, sir Sereni asks questions that have never been asked before. He won't let them off the hook. Easy and expects no easy answers. Interviewing Sereni, on the other hand, was not an easy task because he expects the same from an interviewer like me. Instead of focusing on Siri's achievements, putting unmistakable creative on a pedestal, I took a different approach and asked him about his daily practice.

The purpose is simple. I hope you take away as much as you can today, not tomorrow, and to start practicing with Sereni has shared with us on this podcast. It would be great if you could say hi to Sereni on Twitter at unmistakable CEO, and tell him, well you have learned and how perhaps has impacted your life.

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