All right. Hello everyone. We are here live with. The creative imposter studios podcast envy, launch your podcast online class, gonna be talking about launching your podcast, so I'm going to assume that. you have not yet launched your podcast, as you probably already know, I'm Andrea Callender my company is the creative imposter studios, and what you see here is cover art for a whole bunch of shows and the big ones, the four big ones in the middle podcast, envy, the creative impostor power, your story.

And craft and culture behind the scenes. Those are my shows and then you'll see a bunch of other cover art. These are all shows that we have at some point in time worked on either helping with the launch process. Or editing or consulting or full on producing and editing.

pro tip. This quote comes from Elsie Escobar and Elsie is one of my podcasting mentors.

I have been following Elsie since before I ever even knew that I wanted to have a podcast.

She is the cohost and co-producer of a show called she podcast. Which is also a very vibrant Facebook community online, and she is also the cohost and producer of the feed, which is a podcast created by Libsyn, Libsyn being my favorite podcast, hosting service and company, which you'll hear more about in a moment.

And Elsie always says, the only reason you should start a podcast is because you need to podcast. And that may seem a little bit extreme because in your mind there may be like. 25 different reasons why you would want to start a podcast, and they could be everything from, I want to grow my business to, I want to help people with X, Y, and Z too.

I have a great time hanging out with my friends and, Talking about various things, and I think we're hilarious, and probably other people should hear our conversations too, because they'll think we're hilarious too. So there are any number of reasons you may have in your mind of why you want to start a podcast, but underlying that.

You also need to know why it is that podcasting is the thing that you want to do and why. That's the thing you want to do next. So why podcasting rather than YouTube or if you already are on YouTube or if you already have a coaching business for if you already are doing video calls with people, why is podcasting something that is so.

Compelling to you. What is it about the medium or the platform that you think is really going to add something to your experience into the experience of those that you are seeking to support? I like to add on to that and say that you are probably interested in podcasting because in some way, shape or form, you are a change maker.

There is something that. You would like to see in the world or in your niche or in your industry or in your community that you wish was different or that you think could be better or that's there, but you would like to see more of it, or you'd like to see it show up in a different way and your voice, your thoughts, your stories, your perspective, your point of view, your experiences.

Your voice, all of that included in your voice is the instrument of that change. And there are only so many people that you can interact with on a one on one basis or on a face to face basis. And so your show, your podcast is the amplifier. For your voice. It is the way that more and more people are going to be able to be a part of that change that it is that you want to see.

And so I ask you, you can either take a moment to jot something down. Maybe it's something you've already thought of and maybe it's sort of a new question or a new way of thinking about why you want to start a podcast that you haven't quite thought of before.

As we were talking about why, here are a few other questions that you might want to consider, so it's not just about what you want, although you know, I would love for our podcast to just be all about us, but we have another stakeholder involved in creating our shows. Who is our listeners. And I think it's easier, even though people like to think about their audience being big and all the, like hundreds and thousands of peoples who are going to listen to their show.

But I think it's easier to get specific about why you're creating your show. If you think of one listener in this may be a real life person who you know, listens to your show, or this may be sort of an idea of a person that you can imagine the type of person who you think would be listening to your show to really think about that person and ask yourself, who is that person and what are you offering them?

What are you offering them? What is it that they need. That you can provide. So ideally somebody is listening to your show because there's a change that they would like to see. There is something that they would like to be different about their life or their work. There is something that they would like to be better.

There is something that they would like to do differently and it doesn't have to be a big social change impact kind of Y or change. It can even be something as. I would like my business to be more successful or more profitable than it is. It could be something as simple as, I'm feeling a little stressed right now and I would like to have some entertainment to relax me or some comedy so I can take my mind off of the stressful things.

So this thing that you're providing them, it doesn't have to be the be all end all of their existence and their reason for living, but it should be something that they find valuable that you know that you can offer. And then once you know what it is that the change that you want to see, the thing that you can offer to your listener.

Also, it's important to think about what you are going to get out of this in return. So great, you make the world a better place. Awesome. You improve your listeners life in some way, shape, or form. These are amazing outcomes of podcasting. But then what is it that you are going to get out of this in return?

And that is where a lot of times I think we actually get tripped up in the journey of podcasting because some of the biggest questions that people have right out of the gate is how do I get more listeners. How do I make money with my podcast? How do I get sponsors? How do I monetize? How do I get more business from my podcast?

How do I get more clients and customers from my podcasts? Those are very common questions that come up all the time in classes, in Facebook groups, at conferences. Of course, those aren't inherently bad questions, but I think that they don't really ask what it is that you really need to know, which is how do I get more of what it is that I want. From the experience of podcasting and having more followers or more listeners does not necessarily mean whoops, does not necessarily mean that your show is more successful or that you are getting what it is that you want.

That return on investment and what it is that you want from your show should be really, really good. Because what we're trying to do and my whole mission for everything podcast envy related. Is that I would like to, not have you pod fade. So I don't know if you've ever heard this word that's an orange there at the bottom.

The dreaded pod fade. Pod fading is what happens when you have a great idea. You start your show, your fear excited. You put out one, two, three, five, seven episodes, and then no one ever hears from you again in pod. Landia because you've realized how much work your show is to create. You have realized that you don't have as many listeners after episode seven as you thought you might, you have realized that it's costing you more than you expected it to.

You have realized maybe that you just really aren't enjoying it. As much as you thought that you might. And it's stressful to kind of like try to force yourself to come up with content every week. And so that is what pod fade is, is when you start off your show and then you just suddenly disappear from podcasting and you've never produced another episode.

You never alert your listeners that you have gained as to why you're stopping. And it happens a lot. I was just reading that there are currently over 1 million different podcasts in the Apple podcast directory well, a million podcasts, like there's so much competition, or podcasting is so popular.

Yes, both of those things are true, but only around 40% of those million podcasts have. Released a new episode in the last 30 days. Of that 40% I, and I don't remember the exact percentage that was quoted, but of that 40% who have released a new episode in the last 30 days, only a smaller percentage than that has released an episode in the last seven days.

So those are some stats about pod fading. And that's what I would like to help you avoid because why spend all the time and energy and money and effort in putting up a show and getting all excited about it. If you're going to stop after seven. Episodes. So here are a very non non exhaustive list of reasons why you might want to start a podcast, potential benefits and outcomes.

You might want a podcast because you want to learn something new. You might want to expand your network by having guests on your show and having a reason to connect with those guests. For example, if there's somebody that you would love to learn from.

It's a lot easier to ask that person for a 60 minute interview for your podcast that you will then publish out to the world and put online than it is to say, Hey, person who doesn't know me from anyone else who's super busy and successful and wonderful. Would you have coffee with me for an hour and just talk to me and answer all of my questions and tell me everything I want to know?

I mean, that person may say yes, but they're more likely to say yes to being a guest on your podcast and being featured on your show. Then just hanging out with you for coffee. You might want to have a podcast for fun. You might want to work on refining your message. So I know for sure when I started my show, the creative imposter five years ago, I knew that I wanted to have some kind of business, but I didn't really know what that new business was going to be and I didn't really know.

How a podcast was going to create a new business for me. I never in a million years imagined that my business would be helping other people, podcasts. That was never my intention, but through the process of podcasting, I helped figure out what it was that I did have to say, what I did want to contribute to the world, what messaging I did want to share with people.

You might have a mission that you want to share. You may want to create a platform, a platform for other people to get heard. Maybe you're not interviewing experts. About a topic at all. Maybe you're actually using your podcast to bring other people who have been marginalized, who don't have a chance to get their voice out there, to be heard, to share their story.

Maybe you're creating that platform. Maybe you're establishing thought leadership and thought leadership is one of those tricky things because a lot of businesses and professionals and entrepreneurs want that, but it's one of those things like you can't just label yourself a thought leader. That's sort of like.

No. I mean, other people can determine and decide that you are a thought leader, but it's a lot easier for them to do that if they can actually hear your thoughts. Uh, you might want to engage your community through your podcast, satisfy your own curiosity about something. When I started the creative impostor, I was curious about why it is that.

Some people seem to doubt themselves all the time, I. E. Me. And some people seem to be super confident and just like create stuff and put themselves out there. And I wanted to know like what is the difference between those two mindsets and what, what do those super confident seeming people do. That helps them to be that way that I'm not seeing behind the scenes.

So that was part of why I want to start that show to satisfy my own curiosity about something you might want to grow your business. And the key for developing your why is knowing what will help you when you want to quit. Because even though I have been podcasting for five years and I teach podcasting and I have a podcasting business, and I have more than one show, and I love podcasting, there are times.

When I want to quit. And I think that happens to everyone. So this is a tool for you to come back to. The reason why I'm spending so much time on this class, on why, and I promise we will talk about other things, is because that is the foundation that keeps you going. And by answering these kinds of questions, it also answers further questions that come up when you have a question about how long should my show be?

How often should I release an episode what kind of software should I use? What should the format be? Should I have this kind of music or that kind of music, this kind of intro or that kind of intro? What about a call to action? What do I want to ask my listeners to do at the end? All of those questions can be answered by coming back to these fundamental why statements and answers that you have about your show.

okay, so what is a podcast? Actually, a podcast is a show consisting of digital audio files. Made available on the internet for downloading to a computer or mobile device available as a series new installments of which can be received by subscribers automatically. So why on earth would I put this long, boring, rambly definition up here?

Obviously we know what a podcast is because we want to create one. So there's a few things that I do want to point out, which I think are helpful in understanding how a podcast functions and how we're going to make our show. So first of all, it's a show. And this did not used to be part of my definition, but it's a show, meaning that it should be entertaining.

It should be enjoyable for people to listen to. It is not just a way of disseminating information that people should have or need to have, or might even want to have, but it should in some way. Provide an enjoyable quality for people to want to keep coming back. Like you want them to get this information, insight, stories, et cetera, meditation from you.

So it's a show also that it is a series, so you don't record a singular one podcast, one audio recording and put it on your website and call it a podcast. And that there should be a way for people to subscribe to it and receive the new episodes automatically. And that's where a platform like Apple podcasts, Google podcasts, Spotify, et cetera, that's where those come in.

. So this is the slide that often makes people's brains hurt, but it is important to understand, this is how a podcast goes from your brain to the headphones and earbuds of listeners everywhere.

So this is the audit. This is the map of how your show gets to people. It starts with you. You have an idea. Story, concept and interview, something that you want to share. You make an audio recording of that thing and yes, you can make a video podcast and yes, you can record a video and strip the audio out of it to make into your podcast, but typically I think of podcasts in terms of audio, so we'll keep it simple.

The file format type for your final podcast is going to be MP3. You'll notice that if you have a video, your file format is different. You'll notice that depending on how and what you're using to record, you might end up with a WAV file. You might end up with, , various other AAC files, various other suffixes for your files.

At some point in time in the process, you're going to convert it to an MP three file. That is the file format that plays most nicely with platforms like Spotify and Apple podcasts. Then you are going to send that audio file to a podcast host and the, like I said, the host that I prefer is Libsyn, and most of the hosts charge a small monthly fee for hosting your files. That does not mean that they own your files. It does not mean that you have given up any rights to your files, nothing like that. What it means is that they're in coding everything for you and keeping it safe and secure.

So there are also free ways to host your podcasts. I cannot be bothered to be techie enough to know how to encode things, nor can I be bothered to pay enough money for enough web security to make sure that if my tiny little DIY WordPress site gets hacked or crashes or has an outage or something like that, that my show will be safe and not affected.

So that is what you're paying for lips and for, you're also paying libs in two. Take that one file that you've uploaded and send it out into the podcast universe to all of what we call destinations, which are all of those directories and some social media channels where you want your show to go. Then.

Your host is going to generate something called an RSS feed, and that is a very long string of code. That's the thing I don't want to learn how to make. It's a very long string of code that is represented by a single URL. And I'm going to show you what that looks like in a little bit. It's a single URL and that URL points to the code, and that's what you give to all of the different directories and platforms.

And then that feed means that once you have submitted it one time to your directory. Like Apple podcasts. Then every time you add a new episode to Lipson, it'll automatically push through the feed to that directory so you don't have to update it every time on all of the different directories. The directories job is to send the show to a pod catcher.

The pod catcher is the actual app that is being used to listen to. So you may be a podcast listener who does not use Apple podcasts or Google podcasts or Spotify. You might be using something like cast box or overcast or Castro or something like that, and that is the actual pod catcher that receives the information from the directory.

and then that podcast teacher is sending the episode to your listener in their earbuds, headphones magically. The cool thing about this process is once you've set up the workflow one time, all you have to do after that is go from you to the audio recording to Libsyn, to you, to the audio recording, to Lipson.

And the rest happens somewhat magically. So I'm going to show you exactly how this happens. But first, I'm curious what kind of podcasts or are you, so we already talked about what is your why for your show? Why do you want a podcast? But who are you as a podcast or, so here are some choices for different types of podcasters.

This is like a personality profile, quiz choice. A. A hobbyist. It's something that you want to do for fun, or you want to share your passion for a Dungeons and dragons with your friends, or you want to give makeup tips because it's just something that you enjoy doing. It's your passion project. You're a hobbyist choice B is that you're an artist.

You want to experiment, you want to get all inside the audio software and experiment with adding music and sound effects and different found audio snippets and you want to be like, uh, somewhere between this American life and some experimental audio producer. Choice C is that you're an activist. You have a specific message or social impact platform that you specifically want to amplify.

You want to organize, you want to engage people. Choice D is you're an entrepreneur. You have some kind of business intention or marketing intention for what it is that you want to create with your show. And choice E is that you are a part of a larger organization. Whether that is a for profit or a nonprofit organization, perhaps you are an employee.

We're a board member within that organization who has a mission, but you're part of a bigger collective. And I will say, of course, that you can be a combination of these things. You can be an entrepreneur and an activist. You can be part of an organization and also an artist. So there are different ways that you can combine these podcasting personality profiles.

If you were live in this class or if you watching the replay, I would love to see in the comments which of these podcasting personality profiles you most identify with in this moment?

. How much are you willing to budget on your podcast for the year? Keep in mind that the first year of your podcast is probably going to be more expensive than subsequent years.

Simply because you're getting started with things and simply because you are probably buying some technology and some gear. . So just thinking about how much you would be willing to spend for maybe your first year of podcasting and then ongoing years from there, whether you need to try to figure out a way to do this for absolutely $0 million, whether you're willing to spend up to maybe a thousand dollars over the course of the whole year, especially for the first year.

Whether you're willing to spend a little bit more than that, especially if that means that you're going to be outsourcing some tasks for your podcasts. There are some jobs that, especially if you're in the organization camp or in the entrepreneur camp. Yeah. You may find that you need to end or want to outsource some things like some of the social media marketing or editing.

We're writing the show notes, which are the descriptions that go along with your episodes or blog posts to go with your podcast or even doing guest outreach and booking or PR. There's all kinds of different aspects of your actual podcast production that you may wish to outsource, and so that will have to do with your budget.

, now we're getting to the fun part. How do we make our podcast? Okay? Step one is preproduction.

Preproduction is absolutely everything that happens before you hit record and. For most of us. Pre production takes a lot more time and energy than we would have ever imagined. We would have initially imagined that recording the podcast was the thing. But pre production can really save you a lot of time and headache and efforts and even in some cases, money on the backend if you invest in this.

So preproduction could include researching your market. Making a list of possible episodes, designing your show, establishing your budget, getting gear and software, and mapping your story. So researching the market is something that I think is really important. Even if you're not doing this from a business perspective, and that can be very simple.

It doesn't need to be complex. Go to Apple podcasts or Google podcasts or Spotify or wherever it is that you listen to your podcasts and type in your topic, type in meditation, type in self care, type in whatever it is, and just see what comes up. See who is podcasting, how many podcasts, what's their angle, what is their show sound like?

What does it feel like? What is their cover art look like? And I would say even go a step further, because research shows that most people are not discovering new podcasts by looking in the podcast directory, but they're actually discovering new podcasts, either by recommendation from people that they know word of mouth or by just typing it into Google.

So just go back to regular old Google and type in meditation podcasts. Or, uh, if it were me, I might type in podcast about podcasting, and just see what's out there.

Take a listen and then think about what is different about your show. How are you approaching it differently? What are you adding to the conversation that isn't already there? What do you like about some of those other shows that you might want to implement into your own show?

Once you have sort of figured out what your show is going to sound like, what it's going to feel like, what some of your episode topics are going to be about, whether you want to have. The same intro every single week. You know, like it doesn't change. It has like the same little message, same music, or whether you want to record a fresh intro every week, but with the same music.

Maybe you don't want to use music at all. Maybe you want to have a little excerpt of your show at the beginning before the intro starts.

So you get to design your show, however wish, once you have figured that out. Okay. The next thing is to have your mission statement. That you can describe your show. You're not going to partner up because we're not in a live classroom situation. But this is a statement that I want you to have for homework.

I am creating a show about blank and it matters. It's interesting or it's important because blank. So this is combining your, what. This is combining what your show is about with why you're creating the show and why someone would want to listen to it. I'm creating a show about blank and it matters. It's interesting or it's important because.

Blink. So I could say, and I change this every time I do it, but I could say about podcast envy. I'm creating a show about the craft and culture of podcasting. And it matters because podcasters get so distracted by monetizing their show and growing their audiences that they forget that the real richness of podcasting.

Is in digging into the deeper questions about how and why they're making a show in the first place. So mine's kind of long. I just made it up right now. But it can be long or it can be short. . I am creating a show about blank and it matters or it's interesting or it's important because blank.

So now we're ready to move on to recording, testing your setup, scheduling sessions, telling your story at cetera. That is pretty straight forward. I'm going to show you a couple of things in a moment.

USB versus XLR. So if you have not purchased a microphone yet, this is one question that you need to ask. Are you going to be recording your podcast on your laptop? Are you going to be recording on your mobile device? Are you going to be recording on a separate digital recorder? What you're going to be recording on?

We'll tell you what kind of microphone that you are going to buy. A USB style microphone is likely going to plug directly into your computer, but you would not be able to plug it into a digital recorder like this zoom recorder that I have pictured on the other right of the screen. if you are going to be recording into a digital recorder, you can't use a USB style.

You need to have what's called an XLR three pin style microphone. What you can do is hedge your bets and get a decent quality microphone that has the option for both an XLR and USB connection.

So if you are getting started out, I highly recommend being as flexible as possible with the gear that you are going to buy. Two microphones that I think do a pretty decent job and can be purchased for under a hundred dollars usually somewhere between like 50 to 70 bucks or the Samsung Q2 you. That's my favorite or the audio Technica.

Oh, the type of one. They're the audio Technica ATR 2100 microphone. Both of those microphones, as I said, are fairly inexpensive. They do a great job and they can be used either with a USB connection or an XLR connection. Another consideration you want to think of is whether you're using a dynamic style microphone or a condenser style microphone.

If you are recording in a home studio someplace in your house and you don't have a lot of control over the environment, you don't have a lot of control over soundproofing, et cetera, you're not in a studio, chances are you are most likely going to want a dynamic style microphone. This is a lot more forgiving with background noise, et cetera.

Condenser microphones are wonderful for studio sense studio settings because they're a lot more sensitive and more nuanced. They pick up a lot more. Hence, if your refrigerator is running in the room next door, they're probably going to pick up the sound of your refrigerator running if you're not careful.

Upgrades and specialty items. So depending upon how you're going to be recording your podcast and what your environment is, you might need something for your phone. If you're going to be recording on a mobile device, you might need a little love, like my little puff ball here is actually a lot of microphone that can clip onto me that can connect.

Into a mobile device or a digital recorder if you're going to be recording once, we can all be in person. Again, if you're going to be recording with multiple people in the same room together, you may need something like this thing in the top corner called the road caster pro, which is a way that you can have multiple microphones.

In the same space, and each person gets their own microphone plugged into this device, which is now going to record all of you, and you can set your levels individually. So if you have a louder talker and a quieter talker, you can balance those things out. , it doesn't have to be the road caster pro. It could also be a digital recorder, like a zoom F eight or a zoom H six.

Yeah. I hesitate on giving very specific tech advice and telling you what gear to purchase because everyone's situation is different and everyone's budget is different and so it's a lot easier if I know exactly what you want to record, where you'll be and what your budget is, what tech solutions might be right for you.

These are just to give you some ideas of what is actually out there. What you see in the other corner here is something called a boom arm. That's the thing that clips onto that table and then it has sort of like, an angle to it and a way to Mount your microphone. This is a very inexpensive accessory that you can get that I think is very important for your mic.

Those other teammates that I mentioned, the Samson and the audio Technica, they come with a crappy little podcast, a tripod stand, microphone stand is what I want to say. That sits on your desk and typically it sits lower than your mouth, so your microphone should be level with your mouth whenever recording with one of those dynamic style microphones.

But that tripod stand only brings it like low, and so it's not in the ideal height unless you prop it up on something. This boom arm gives you full control to be able to clamp it to something and bring it wherever you want it to go relative to your mouth. It's a really easy upgrade. Pro tip. Never forget your headphones when you're recording a podcast, even if it's just you or if you're recording somebody else.

The headphones give you a better idea of what the microphone is hearing versus what your ears are hearing. The microphone typically hears things that your ears aren't hearing in the moment. It's typically more sensitive and so you want to make sure that you can hear what the microphone is hearing and that's what your headphones are going to be for.

Here are some software that you might want to consider if you are going to be doing remote interviews. There are a million ways to record a podcast and what works best for someone is not going to work best for someone else. The software that I particularly enjoy right now is called squad cast. This is what I'm using for my remote interviews and I'll show you just briefly.

What that looks like. So this is squad cast here, and this is a really easy way to connect with guests. And you can see here I don't have any upcoming interviews scheduled, but you can see my previous interviews that I have had scheduled.

And what's cool about this is when I want to do a new interview, I create that interview, put in the email address of the person I want to interview, and it will send them all the information about how they joined. They don't have to download anything on their computer, they just click a link to join the session at the right time.

You can invite up to three additional guests to come on. And it will record each of them. You can see this one down here, April 14 I had multiple guests on this one and it gives me recordings for each of those guests. So I have a separate file for each guest that I can then merge together, either in my editing software, which is what I will do because I enjoy, um, more complex podcast editing or you can mix.

Those recordings into one via squad cast. If your editing options are not so, sophisticated with what you have. So this is a great piece of software that gives you really good audio quality. You connect on video, but you're actually just getting a really high fidelity audio recording.

One pro tip. When you are recording, you want to look for spaces that are small, quiet, and soft. You also want to test your recording. A lot of podcasters record their podcasts in their clothing closet with all the clothes surrounding them with like a little rug or carpet or something underneath them because it is small.

It is. Soft and it is quiet. The bigger room that you're in and the more hard surfaces you have, the more echo that you're going to have. And when you have echo, even if you hire a very good podcast editor like me, I can't fix echo. There's nothing that we can do about it really. And so finding a small, soft, quiet place to record it is going to be really key for improving your audio quality.

Once you have recorded whatever it is that you're recording for your episode, then we have post-production. Post-production is everything that you do to the audio file after you've already recorded it, so you might be editing. I. I highly recommend editing, if at all possible, whether it's going to be you DIY in it or whether you're going to be outsourcing that to somebody else.

You could be editing content where you have an hour long conversation and you are going to cut it down to the 30 best minutes of that hour. Editing can be minimizing what we call speech disfluencies and distractions. So if you have a guest who's particularly nervous or not used to being interviewed.

They might, um, um, they might, uh, you know, like they might be trying to think about, well, actually the point that I'm trying to make is they may answer questions like that. And for a lot of listeners, listening to that in your finished podcast can be really distracting. And so editing those things out to make the guest sound more well-spoken and.

I'll make it sound a little more polished, can be really effective and really useful. You may be recording additional segments after your interview, like. some voiceover work to explain the interview that you're going to have or to make some commentary to make an intro, to make an outro. You may be adding music, you may be adding your intro and outro.

You might have a sponsor segment that you're adding in. And then mixing audio is everything that you do to the actual sound quality to make it better. This is where a lot of podcasters get tripped up because if you don't already know how to do these things. The learning curve can be a little bit high and a little bit frustrating.

A lot of times people will choose to outsource this, at least in the beginning, but there are also ways to DIY. I learned how to edit originally in a software called audacity, which is free for both Mac and PC. I actually hate this software now, but in the beginning, that is how I first learned how to edit because it was a lot.

Simpler than some of the other editing software options, and because it was free, and I also did not have much of a budget to get started in the beginning. Garage band, if you're a Mac user, is another free option that a lot of podcasters use and love. I personally use Adobe audition, which of course is an upgrade because it requires a subscription to the Adobe creative creative cloud, or specifically to Adobe audition if you don't need the other things like Photoshop, et cetera.

And it is a little bit more complicated, but it has a lot more power and flexibility in what it can actually do. For your podcast. Hindenburg is another upgraded, , podcast editing software that a lot of podcasters use. And if you're already in the avid family or you're a PC user and you have fancy audio editing, or if you're in radio, a lot of times pro tools and other upgraded audio editing software.

If audio editing software feels very overwhelming to you and you need to DIY something for a low budget. Here's a specialty option. There is a software called D script D script is a piece of software that actually allows you to bring in your audio file and it will transcribe it for you. It looks like this. It will transcribe it for you. So this is an interview that I did with one of my clients, Sarah bueno recently, and you see the wave form of the audio on the bottom. So a normal audio editing software is going to show you this wave form picture on the bottom, but it's not going to show you this text that goes with it.

So if I play this. I am. I love it. Podcast royalty. Great. Where's my crowd? You can see that it's showing me the wave form and the text. What's really cool about this is that I can, , make edits to the text and that will also edit my audio. Just like that is easy as copy and pasting. The caveat I will say with descript

is obviously there's a monthly subscription costs. The other caveat I will say is that it's audio editing is not perfect. So sometimes you might edit, cut something in the transcript, and it doesn't quite match up exactly what the audio, so you do need to go back and make tweaks. I use the script to cut down on my time and also to help me write the blog posts that go along with my episodes.

But then I usually export this to audition and I finished the audio quality and everything like that within audition. So that's a little preview of descript,

which is a really cool tool, especially for new podcasters or especially if using the transcripts is something that's going to be really useful