How I edit- Formatting for Mobile
By C Monroe
June 6, 2022
0:00 / 4:28
How I edit- Formatting for Mobile

Hello, this is Casey with another edition of how I edit, where I talk aloud editing process to give you some insight into how copywriters try and make their copy better. Today, we're talking about being mobile friendly and using best practices. We know that mobile devices have smaller screens. And so we need our copy to be optimized for those smaller screens.

When I look at this particular copy, I see a lot of chunky text. Right now I'm working in Google docs. But if I wanted to get some idea of how this copy would display. On a mobile device, I'm just going to shrink the margins. When we can already see if we were reading this on a mobile device. We have big chunks of texts, make it much harder to scan less attractive to the reader.

So. We need to shrink these down. In particular, this very first, section here.

As I look at this section. There's a lot of things I can do. One, you can just read it and try and see if there's a good place to potentially break up the copy. I can also find ways to.

Play with the text. To make it flow better and give it that, that spacing it needs. For example. When I read these last two sentences here.

They actually don't really add anything and they don't really make any sense. So I'm just going to find out, delete them.

Another thing I noticed is right here, it talks about this should be pretty obvious. Well, if something is obvious, we don't need to talk about it. Let's not insult our reader's intelligence. So I'm going to get rid of it. Okay. Start here.

Right here, this phrase express your concern. But it can be summarized with one word and that is talk. Also talk sounds slightly more informal and conversational than saying something like express your concern.

So already I've lost a lot of, of sentences. Made it shorter. Now I can. Add a new paragraph here. Kind of makes sense. There and. Already, this is way more mobile friendly than it was before.

It's the same thing here. We have four sentences. Usually we try and shoot for two or three. Kind of depends on the length and if it truly makes sense. We can probably get away with leaving this one alone.