I was going to go to college for something that could get me a job and so I was trying to find a job in which I knew I could be creative and I watched Mad Men and I saw them brainstorming in fun creative ways and then making cool things so I wanted to do that. I've always been drawn to creativity within structure and within framework and for a purpose for persuasion, for an outcome, to get a rise, to get a laugh, to get an action. I was drawn to that before I knew I was conscious of it and advertising is that and so is the part-time speech and debate that I do, right? I am crafting a story to get something done
You're listening to the Still Curious Podcast with me. Danu Poyner. The voice you just heard belongs to my guest today. Sam Hoffman. Sam is a multidisciplinary creative with roots in copywriting and content creation for Broadway shows and fortune five hundreds for over a decade. Sam has moonlighted as a part-time high school speech and debate coach.
With one of the nation's top programs, Ridge high school in New Jersey. He specializes in the competitive categories that allow students to craft a persuasive acting performance, geared around subjects. They're passionate about. Today's conversation is all about the creativity strategy and seduction of authentic storytelling and story. Doing.
Whether it's corporate brands on social and recommendation media. Or finding a way to narrate our own lives with purpose and direction.
Sam is someone who enjoys the chase and what he likes to chase most is eyeballs. We talk about working on Broadway and big brands. The evolving social media landscape and what the rise of recommendation media like Tik TOK means for storytelling.
if you're making something quality and you post it will get to the people who need to see it . You don't have to spend a dime on advertising. You need to just spend your money on creative output. And that's so exciting.
We also discussed the meaning of storytelling with purpose and what constitutes legitimate attention, both professionally and personally.
I was a very misbehaved kid in middle school I've always had that Little narcissistic Bo Burnham give me attention Performer side of me. At the core of it is because you like bringing people joy
Sam is also a natural teacher and I very much enjoyed hearing him talk about his speech and debate coaching journey from being the center of attention to helping others shine in the spotlight.