Welcome back to our video series. So this is the last, uh, video about Google ads and optimization about your campaigns. And, um, I would like to focus more on optimization because as you might have already watched, uh, the first video was about basics. And in the second video we looked to how to create, uh, set up a campaign from scratch with the A groups and keywords and ad copies.
And here I would like to. Mentioned a couple of things which, uh, every, uh, head specialist should look. Um, obviously this is just a fraction of what we will be doing for you when you proceed to purchase our bundle, but of course, uh, we will be sharing, uh, extensive, uh, detail about optimization tactics, uh, after you are on board anyway.
So, um, this is our basic campaign and as there are no traffic, let me mention you about two important KPIs. Uh, as you know, key path AMA indicators are important for all businesses and in, in, in, in managing campaigns. Uh, let's focus on click through rate and return, uh, from, uh, ads spend. Uh, C t r click-through rate is the ratio between how many impressions you received and how many clicks you received.
Uh, in our second video, we prepared this, uh, sample campaign. And the campaigns, uh, object was getting traffic, as we can see from the settings.
So this campaign, uh, is set up according to, uh, how to bring more clicks or traffic to our website. So, um, let's imagine that we have, uh, 1000, uh, impressions and we have, uh, 10 clicks. So our click two rate will be 1%, which will be stated here. Um, there are some, um, Sector standards, uh, which you would expect, let's say from a successful search, uh, campaign, you would want to have, you wont want to see at least maybe above 5% of clickthrough rate, but when it is, uh, vendors or display campaign, there will be lower ratios.
But anyhow, uh, you ha you have to focus on how to, uh, increase it. If you are 3%, you would like to make it four. If you're four, you would like to make it five or a ball. Uh, the reason is, uh, if your campaigns are, uh, structured to get traffic and the clicks, the more clicks you are getting. It's more efficient.
At least it's the first step. So CTR is important this way. And, um, when you have lower CTRs, click two rates. You should check a couple of things. First of all. As I mentioned in the second video, uh, keyword a copy and the landing page must include the same message and same keywords. So if the keyword is woman's bags or fashion bags or fashionable bags, and if the add copy says woman's shoes, uh, we should expect a very low clickthrough rate.
Uh, obviously, uh, it's not that much simple, but basically this is the main idea. Uh, but besides that, of course, if you have chosen, um, a wrong audience, let's say if the keyword is, uh, women back, women bags, and if the ad copy is we bags includes women bags, but the target audience, uh, are only men, Okay, obviously we will have a low clickthrough rate.
Uh, so as you can see, there are many variables here, but basically when you have a lower ctr, you should check these things. Obviously, budget is important and the, uh, bidding, uh, Uh, cap, which you have like willing to pay for cost per click is important. Um, definitely, uh, I would also check the, uh, ad copies, extensions, uh, which briefly, uh, I mentioned in the second video, uh, when you are, uh, structuring your ad copy.
There are, uh, several assets, uh, or add-ons, uh, for add copy. So as you can see, you can add business name, logo, sight links, callouts structures, ine bits, late forms, price, and even promotion. Underneath your, uh, ad copy. And these will take more space in the Google search, uh, page, and people will look more to your ad.