Cognitive Dissonances
By Members Desk
April 11, 2022
0:00 / 2:28

The view of motivation as a means to reducing cognitive dissonance within the individual has long since been held by social science. Cognitive dissonance is a theory of human motivation that asserts that it is psychologically undesirable for individuals to hold manifestly, contradictory beliefs, ideas, or opinions.

The theory holds that this dissonance causes stress that is unpleasant to the individual, which there motivates a person to change their cognition, attitude, or behavior. So they conform to each other and thus reduce the dissonance. The theory was first explored in detail by the social psychologist, Leon Festinger Fest Dinges theory of cognitive dissonance focuses on how humans strive, but internal consistency, an individual who experiences inconsistency, what we call dissonance tends to become psychologically uncomfortable and is motivated to try and reduce this.

This. As well as actively avoid situations and information likely to increase it to opinions or beliefs or items of knowledge are dissonant with each other. If they do not fit together, that is if they are inconsistent or if one does not follow from the other, for example, a cigarette smoker who believes that smoking is bad for her health has an opinion that is dissonant with the knowledge that she is continuing to smoke.

In this situation, the person is both addicted to the substance and does not want to give it up. Likewise, they do not want to experience the dissonance between the evidence about smoking related to health issues and their actions. The outcome to this is that the person may use various cognitive bias, talked about before to avoid the evidence, or at least downplay.

In such a circumstance, the person is using motivated reasoning to reduce cognitive dissonance and continue to experience the desired physiological state in juice based smoking and avoid the undesirable physiological state of having to quit smoking in such a case, the individual's reasoning process is becoming subordinate to their desired conclusion so that they don't have to change their behavior.

Their reasoning becomes distorted. So as to avoid the physiological or psychological stress of change.