Sean McDonald_ How to Create a Content-Based Marketing and Sales Strategy
Fei Wu

Hey, everyone. This is Fei Wu from Feisworld Media, and I'm super excited about my conversation today with Sean McDonald from BoardPro. Hi, Sean. Welcome. Hey,

Sean McDonald

how are you, Fei? How are you going?

Fei Wu

Doing very well. I am sincerely. You know, looking forward to this, Sean, because we've known each other, I think a little over a year now.

And in such a short period of time, I feel like we have not only crossed paths, but actually have done projects together really get to know each other. I've written about board pro first of all. And there's a lot to cover for those of you who want to learn how to create a content based Marketing strategy for your business, whether it's small or big business.

So before we get started, let me briefly introduce, um, Sean McDonald, who is the content program director at board pro a board management software and board portal will explain more to you about what it is, what it does. And prior to joining board pro Sean founded sales system, as well as mobit, uh, M O B I T messaging and marketing automation, which was acquired by engaged media LLC in 2018.

What I find most interesting about Sean's approach to marketing and sales, uh, is choosing to build a content based. Business that does not only rely on ads, social media, direct sales alone. So Sean organizes and hosts weekly webinars at board pro. I've included a link in the description, wherever you're watching this, that invites engaging conversations with industry experts, providing strategies and tactics for people in the industry.

The consistency and quality of these webinars really help WordPress stand out from the crowd. And it's also what connected us in the first place, talking about zoom webinars and zoom meetings. Right. We're going to undo exactly how Sean goes about leading the strategy and creating a complete content strategy that works.

And this conversation is not just for tech companies and software companies. It is for any business that wishes to learn how to get started in creating a content based marketing and sales strategy. So with that said, welcome, Sean. I'm so glad you're here.

Sean McDonald

Thanks. Great to be here.

Fei Wu

So Sean, I would love for you to kind of help us understand, uh, what.