I would say that my other takeaway is really, really know your content efficiency. How much content do you create and how frequently does that hit your goals?
If you publish 120 articles last year and only 10 did well, you should know that. Because then when you calculate your cost of content your head will explode because you're saying I spent an average of $500 an article last year. And then my efficiency rate is 10%. Well, how much did your content actually costs in real effectiveness?
It's $5,000 cause your 10% hit rate. Your goal doing this job and the content strategist is to increase this. This is the main number that if you increase, it will move the needle for your team. And it's sadly, the main number nobody knows for their business is how do the content items that they pick to create actually lead to success, when it goes through the whole process. And teams that I work with, go from 10% to 40%, 50% on these numbers. And you should be striving to drive this number. This is the number that really influences the outcomes. And that's funny because it's all about the CMO or the editorial lead or the GM or the content strategists, making great decisions about what to create.
And if you set a standard for building the best content every time, and you pick the right winners, it can be an overwhelmingly more impactful way of doing SEO.