So I start with that and I go, when I say touchy, feely, it's what I just said. If you tell your co your, all your employees to go out there and be happier, friendly, and nicer, what will change tomorrow?
Zero. Absolutely nothing will change and they'll come back and say, well, see, I told them all to be friendlier and happier and nothing happened. That's where you run into the issue. And so I said, okay, so what if I could give you a prescription - detailed prescription formula that says how you could dial into the emotion of your audience and deliver this consistently and repeatedly every single day with every employee?
Would that make a difference? They're going well, yeah!. If you could do that!. Well , welcome to my model.