Interview Jo on Magic Talk
Mel Homer

Right now though, Jo is a former New Zealand police, Constable, and a forensic photographer who launched LoveSkin from her Wellington home after friends and family started requesting the products that she'd be making for her own skin. She joins me now on the phone, morning to you Jo.

Jo from LoveSkin

Good morning Mel. Thanks for having me.

Mel Homer

This is really quite interesting because you've, I mean, you really did a massive career swap didn't you? I mean, going from Police Constable, and Forensic Photographer, which you would have seen some things, to the founder of a skincare range. I mean, how do you do that?

Jo from LoveSkin

Yeah, but I wouldn't say it was a linear journey and in hindsight, I think probably the common thread was that I was always on a journey with my own skin. So, as a teenager, I started to break out and my Mum, bless her bought me a Nylon bristled skincare brush and some foaming cleanser. And I scrubbed my skin religiously morning and night. And my skin progressively got worse to the point that I ended up on Roacutane, which is quite a hash drug to get rid of the acne.

And so once my acne was gone, I guess I ended up with acne free skin, but it wasn't ever great. And I was really confused by skincare. Which sent me on a bit of a journey of self discovery to learn that much later the benefits of botanical oils. So that was all happening whilst I was in the police, but it obviously didn't align with what I was doing from a workplace perspective

Mel Homer

No, I can imagine. And I guess if people start noticing what you're doing to your own, skin's working, that's when you see that there's actually a market for it.

Jo from LoveSkin

Yeah. Well, I, I also learned that there's a lot like, like me there's a lot of confusion around skincare and so LoveSkin was kind of the the Genesis, sorry, the genesis, this was from my own skincare journey, but I learned that there was a market because of that journey. And that LoveSkin answered a lot of questions that other people were also asking about their skin.

Mel Homer

I guess the thing with oils that you use, it can be counter-intuitive can't it? If you've got problem skin, the feeling that you're putting oil on, it seems wrong.

Jo from LoveSkin

Yeah, well, I think that that's just a real misconception that's perpetuated by marketing. And once you understand the skin, you learn that it's actually the opposite. So what most people don't understand is that the skin has a protective barrier which hasis made up of natural oils, which are very similar to botanical oils.

And when you use soap or a foamy cleanser you actually strip that protective barrier away, which then leaves your skin exposed to environmental dirt and bacteria, which can then start to cause acne and breakouts. It can also cause dryness and sensitivity. So actually putting the oil on replenishes that barrier, and then those symptoms start to improve and go away.

0:00 / 6:28