The Advantages of Immersive Marketing in Real Estate
    Intro

    Welcome to the Off Plan On Air podcast, a podcast by Excelsior Real Estate in Dubai with your host, Nick Grasick.

    Nick Grassick

    Okay, good morning. Welcome back to the next episode of Off Plan On Air. Look, slight deviation this morning is the norm. Instead of having three blokes offering their random ramblings and commentary on the Dubai property space, we've We've actually introduced or invited a market specialist who genuinely, I think, I look poised to revolutionize how off plan real estate is looking to be presented.

    So look, I'm going to leave most of the chat this morning to a chap called David Esber. David is one of the key founders of a group called EnvisionVR. Mate, I won't give you any more of an introduction. Please introduce yourself. Tell us a little bit about yourself.

    David Esber

    Great to meet you, Nick. Thanks for the intro.

    My name's David. I'm based in Sydney, Australia. So I'm a builder and property developer by trade, and I'm the founder of EnvisionVR.

    Nick Grassick

    Thank you. Now, let us know a little bit about EnvisionVR. What, what is it, the kind of, you know, the services that, that you guys offer to the market?

    David Esber

    So EnvisionVR is a new platform for showcasing and selling of the plan using one to one walk anywhere virtual and augmented reality experiences.

    So what that means is you can basically send a link to anyone anywhere in the world and let them walk through an unbuilt space in one to one scale on their mobile device.

    Nick Grassick

    So this is something that you chaps. Come up with, you actually build it from, from, from the ground up. I mean, how do you take it from, from start to finish?

    David Esber

    So we created a way of taking the file that any CGI studio in the world uses to create 2D renders or fly throughs. So the same file format they used to create that, we can take that and turn it into an immersive experience. We've developed technology that turns it into a VR and AR experience but makes it light enough to work on a phone or a tablet in a display suite or in a buyer's home, as opposed to needing a powerful computer in a design studio.

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