Happy Tuesday, everybody. If you're here to talk about perfect subject matter expert interviews, you're in the right place where it's given a minute while everybody joins us and welcome to everybody. I'm so sorry about the link. I thought that was in circle and it was not. So everybody saw the email that went out, which is a good thing.
And let's also pull up the chat and make sure that's working the last couple times it has been working. So that's pretty magnificent. Am my warm up question. I'm always curious. Just what kind of associations we already have with subject matter experts and interviews and things. Sherry Michelle. Great to see everybody.
This is so cool. So I have a question, a chat just as a warm up. What one word summarizes how you feel about interviewing experts, whether you've done that before. Was it traumatizing? Hopefully not. I'd love to double check that the chat's working. Allison welcome everybody. We've got a full house.
It's fantastic. Can anybody see if the chat's working? Is that just me?
Yeah. Chat is working. Thank you. So if you have any thoughts, what word expresses, how you feel about subject matter expert interviews or if you've never done one before? I'd be curious about that too. Timid is a wonderful word.
So we got some timid. Allie loves it. So their answers usually make me think of a thousand follow ups. That is a challenge. Liz is feeling nervous, not done one yet, but want to Allison's feeling thoughtful. Those are all very normal, good things to feel.
And Sherry's not feeling as nervous anymore. I love that. Cuz we have, we really have a full spectrum of people who have done this a bunch and so might not be nervous and we're looking to really refine and do what we're doing better. And then some people who haven't done them yet. And it really just brings up every feeling we could have about being on the spotlight and having to talk to a stranger about something specific for a period of time, which isn't really our happy place most of the time.
So that's fair and any, I don't mind them, but I get stressed and sweaty every time that's that hasn't gone away for me personally. but we get on the camera and you actually can't see sweat very much on zoom. So it works in our favor and Michelle's feeling curious. I love that. So perfect subject matter expert interviews and the quote I picked for this one.
Was just really funny is from Frank ZPA. And it says most rock journalism is people who can't write interviewing people who can't talk for people who can't read. And what struck me is that B2B is the opposite. It's the very, very opposite of that because it's people who can write, which is what we all do, interviewing people who can talk because they're literally experts in their subject matter.
They're talking to people about this all the time for people who do read really closely. So it makes sense that we're gonna have feelings of like pressure or there's a lot at stake whenever we get on a call with a subject matter expert. But hopefully by the time we're done today, you're gonna have a really strong sense that it's actually just a conversation with a person who really wants to.