Welcome to the personal brand masterclass by Dennis Yu. And again, Dennis Yu has been a good friend. He's been one of the first people that have given me a shot and allowed me to speak to so many people. He's been invited all around the world, cuz of his knowledge around personal branding and marketing.
And one of the things that he just points out here is number one, to be authentic. And this shouldn't be any surprise to y'all because one of the things that I think is a core value of mine is authenticity. People wanna do business with real life, people that, that share their why and are passionate.
And so be authentic. And I know many of you in the, in our community are super authentic, so lean into that and don't shy away from that. The other concept that he talks about is the value of repurposing and repurposing is essentially any type of content that you create, if it's recorded it's, if it's documented, it can be reused on another platform.
And so an example that I've been doing is every time I speak, I'm getting it recorded. And then we're starting to now chop up those talks in little bite size pieces and putting it on social media. The concept of that, whether use social media or not is really powerful. Document.
And the last thing that Dennis talks about is just the power of working with people that are in your sphere and being a lighthouse to other people and really lifting other people up. Because what you do is when you lift someone else up, and this is an example, like if you do a gratitude video about me, then I'm more likely to share it.
And now I'm opening it up to more people. It's just the whole concept. If you're giving of other people, other people just wanna serve and give to you. And that concept of personal brand is super key.