ramping ramping ranking is obviously determined by relevance.

How relevant to your product is for a particular search term. So when someone is searching, they're looking to produce the algorithm that is the most relevant items. Now that's determined by three factors from what we did. Three core factors, clicks, conversions, and sales. I like to keep it nice and simple.

There are others that come into that, but that's a good starting point. So if you achieve high clicks and then high adds a basket, which is the conversion and then high checkout, which is the sale, um, for a particular search term, then you're going to go up the ranks.