Another thing that authors can do is collaborate with other authors on social media and host a holiday giveaway. And so when you do that, you're actually meeting more authors, you're meeting more readers. And so all in all, it's a great experience to do. And you can actually post a picture that has a holiday theme with all the books, from the giveaway on there.

And then you share it for about one week and it's really great.

Okay. Are we talking eBooks? Are we talking physical books?

You can actually do both, but we've done some in the past with physical books. And so whoever wins the giveaway, each author will mail their own book to the winner.

Okay. Yeah. Cause I know it's always, how do we do this?

Great. And it's a great way, with giveaways, with other authors, you can require people to follow you. So it's a good way to get new audiences too. And kind of piggybacking what Aly just said, if you love to stage nice photos, put a red ribbon on your book and put it under the Christmas tree.

Aly just recently went to an event with Mrs. Claus and she staged photos where Mrs. Claus was holding books for us and books for our clients. And so use that as social content and say, 'Here's what's on Mrs. Claus' list this year. Do you want to get in on this gift?' And just people love the holidays.

And I think everyone's so sick of talking about the current normal. So let's get excited in advance, put a little Garland on it. I live in Chicago. I might even take a picture of my book, like in the snow, on a sled.